b2b marketing thesis



02.01.2013 -
12.12.2006 -
Prämiert werden können alle am Institut für Handel, Absatz und Marketing verfassten Diplom- und Masterarbeiten mit einem expliziten B2B-Schwerpunkt, unabhängig davon, ob es sich um Grundlagen- oder Umsetzungsarbeiten handelt. ▫ Der „B2B-Marketing Thesis Award“ ist mit Euro 1.500,- dotiert und wird vom. Industrie
Degree Programme in International Business Management. MALINEN, MIKKO: Strategic Marketing Planning for a B2B High-Tech Manufacturer. Creating a Marketing Strategy with the Aim of Securing a Leading Position in the Finnish Market. Master's Thesis in International Business Management. Autumn 2013. 116 pages
Frauke Schryers. Undersigned declares that the contents of this master thesis may be consulted and/or ... The growing interest in content marketing leads B2B marketers to consider using this marketing strategy. ... depth-interviews demonstrate the practical use of B2B content marketing through goals, channels, operations
Järvinen & Taiminen (2015): Harnessing marketing automation for B2B content marketing, S. 164 f. und Schwarz (2014): ... Statista (Hrsg.) (2015): B2B marketing automation vendor revenue worldwide from 2009 to 2015. 3 vgl. ...... at the moment I am writing my masters thesis at the University of Jena in cooperation with the
Marketingová komunikace podniku působícího na B2B trhu. Katedra: Podnikového hospodářství. Vedoucí diplomové práce: Ing. Eva Švandová, Ph.D. Rok obhajoby: 2015. Abstract. The goal of the diploma thesis “Marketing communication of the company operating in B2B market” is to create communication strategy for
Dr. Markus Voeth (2012). www.marketing1.uni-hohenheim.de. Alternative I: Vorab definierte forschungsnahe Masterarbeiten. B2B-Marketing. Business. Development. Verhandlungs- forschung. Conjoint-. Analyse. 4) Is sharing economy for everyone? – An analysis of how established businesses can innovate their.
01.09.2012 -
BACHELOR THESIS. Relevance and use of Social Media. Marketing in Business-to-Business. Communication author: Mr. Lorenz Bartel course of studies: Business Management seminar group: ... B2B-Marketing ebenso erfolgsversprechend wie im Business-to-Customer-Marketing eingesetzt werden kann. Diese Arbeit

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